Optimizing Your App Store Keywords [Interview with David Jenyns]

A common question we get is “How do I find the right keywords for my app?” This is an important element of app development because this will determine how easy it is for people to find your app instead of competing apps.

In this video I’m interviewing David Jenyns from www.melbourneseoservices.com.au. David goes into detail about the best practices for finding and optimising the keywords for your app.

Here are some resources and tools you can use to find the keywords for your app:

  • MobileDevHQ – App Store Optimisation and keyword analysis. There are a number of similar services you can use however MobileDevHQ is by far one of the most popular. I use it for mine and my clients apps and find it to be immensely useful.
  • Market Samurai – Used for web and social sites online – This is the program that David uses in his businesses.


If you have any questions related to ASO or if there is anything you would like to add to this please feel free to share your comments in the comments section below and direct them either to David or myself and we’ll make sure to get back to you as soon as possible.


Here is a link to the transcription of this video about app store keyword optimisation.

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Logan Merrick is the co-founder and Director of Buzinga, as well as one of Australia's most recognised entrepreneurs, keynote speakers, investors and mentors. His writing on startups, technology and mobile marketing has been featured in The Australian, Business Insider, Startup Smart, Smart Company, and more.