foundr magazine

Guest Post On Foundr Mag: How Startups Can Build Their Own Dream Workplace Culture

This is a snippet taken from a guest post I did for our friends at Foundr Magazine, Australia’s leading online magazine for entrepreneurs…Click here to read the full article!

Most startups recognize that it takes talent to stand out in a competitive market.

As technology becomes more sophisticated, factors that were once considered key points of differentiation are now commoditized. They’ve been replaced by the biggest indicator of a startup’s success—its PEOPLE.

So how does a bootstrapped startup with barely enough money to pay the founders’ wages attract the best people away from the big guys with the big salary packages?

At our company Buzinga App Development, my cofounder Graham and I found it was simple: build a workplace where they love to be.

Most people will sacrifice a small cut in salary if they are happy and doing work that is fulfilling.

Once I realized this, I started to reimagine Buzinga’s strategy around people and culture, making company culture our key growth strategy.

Three years later, Buzinga’s culture has won multiple awards and our clients absolutely love when they come into the office.


Before I dive into the steps to creating your dream startup workplace culture, here are some basic principles to keep in mind when it comes to what it takes for the average person to feel content in their jobs.

Tony Robbins cites six basic human needs that must be fulfilled for us be happy:

What are the 6 human needs? Click here to read the full article.

Where to go next

Startup Founder Interview: Nathan Chan of Foundr Magazine

Why We Chose Company Culture As Our Growth Strategy

Video: How To Hire Rockstar Talent For your Startup

The following two tabs change content below.
Logan Merrick is the co-founder and Director of Buzinga, as well as one of Australia's most recognised entrepreneurs, keynote speakers, investors and mentors. His writing on startups, technology and mobile marketing has been featured in The Australian, Business Insider, Startup Smart, Smart Company, and more.