Why We Chose Company Culture As Our Growth Strategy

This is a snippet taken from a guest post on blog by Logan Merrick. Click here to read the full story.

99 percent of all startups will bootstrap the first 12 to 24 months of their growth. Our startup was a part of that 99 percent…

Cash flow in the early startup days is always tight. Any leftover funds are usually funnelled into growth areas of the business. Which doesn’t leave much for wages. And as a result most startups can’t afford to hire rock star talent…

We knew from early on that to build a great business we had to bring aboard the best people. But talented people are often more attracted to big companies with big salary packages.

So the challenge wasn’t “How to get more money to pay staff”. Heck, in those days we could barely pay ourselves. No, the challenge was “How can we create something here, that they’ll never get over there?”

The answer didn’t come to us right away. But when it did, it hit us like Miley on a wrecking ball!

Here’s our story of how company culture came to be our greatest startup growth strategy.

Finding Your Why

We had to take a big backward step to really look at our reason for doing what we do – ourwhyWhy? Well, anyone who was going to become a part of our new culture had to be passionate, driven and share our vision for the future of Buzinga, and more importantly, the future of mobile applications.

If they didn’t share this belief, they would surely feel as if though they were fighting for someone else’s cause. And they would never feel as if they were part of the bigger vision.

We wanted them to see things the way we saw them, and be excited by what excited us.

A mission that drives you

Where some people were fuelled by ‘being the biggest’ or ‘making the most money’, my business partner (Graham) and I are driven by being the Leading Authority in our industry.

This became part of our mission statement and we would use it when recruiting. It also made appearances at our monthly company planning meetings, and during casual conversations with the team. In fact, later we would even use it when qualifying new customers. We figured that customers who liked our mission would have a much higher success rate with us. As opposed to someone looking for a cash-grab.


Click here to read the full article…


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Logan Merrick is the co-founder and Director of Buzinga, as well as one of Australia's most recognised entrepreneurs, keynote speakers, investors and mentors. His writing on startups, technology and mobile marketing has been featured in The Australian, Business Insider, Startup Smart, Smart Company, and more.
  • Sushrut Padhye

    Good to see a company emphasising on the finer aspects of the corporate culture.