The Buzinga Podcast episode 2

02: How To Get Your First 10,000 App Users

More of a visual person? Watch this episode with slides on Youtube.

In this episode I’m talking about customer acquisition strategies – how you can pull customers in to get a steady stream of app downloads.

To do this I’m focusing on the biggest and most successful apps in the world, with millions of active users.

BUT, I’m going to go deep into how they got their first 10,000 users. 

The origin stories of those apps show pretty humble beginnings in unlikely places, with unlikely first users!

We’ll cover:

  1. Angry Birds
  2. Uber
  3. Tinder
  4. Yo
  5. Snapchat
  6. Instagram
  7. Candy Crush
  8. Fruit Ninja.

You may be able to adapt the viral acquisition strategies they used to reach the tipping point of mass user adoption!

Resources mentioned in this episode:

Growth Hack: How Tinder Turned Itself Into An Explosive Growth Machine

How Instagram Became The Number 1 Photo App In 8 Hours

How To Build An App Born To Go Viral Like Candy Crush

Halfbrick House’s viral video for Fruit Ninja:

Launch Hack: How To Get 100,000 downloads in a month

Customer acquisition: How to reel in your first 10,000 users

Hope you enjoy the episode! Please tell me what you think in the comments!

I’d also love it if you left us a rating and a review on iTunes :)

Where to go next

Listen to Episode 1: How To Estimate Market Size And Validate Your App Idea

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Logan Merrick is the co-founder and Director of Buzinga, as well as one of Australia's most recognised entrepreneurs, keynote speakers, investors and mentors. His writing on startups, technology and mobile marketing has been featured in The Australian, Business Insider, Startup Smart, Smart Company, and more.