06: 5 Low hanging fruits to skyrocket your app marketing

06: 5 ‘Low Hanging Fruits’ To Skyrocket Your Mobile App Marketing

In this episode I’m talking about the 5 cheapest, leanest app marketing strategies that will have a huge impact on your app’s downloads.

According to the Startup Muster 2015 report, the number 1 most reported internal challenge for Australian startups is customer acquisition.

internal challenges

This data suggests that most startups lack sales skills or a knowledge of how the ‘marketing funnel’ works.

The paradox is that apps attract users through good ratings, word of mouth and recommendations from existing users…But how do you attract those initial users who will get the ball rolling?

In this episode I’ll cover:

  • 5 cost-effective, lean customer acquisition strategies:
  1. Email marketing
  2. Referral/incentive marketing
  3. Product-driven content
  4. Paid online advertising
  5. Publicity
  • How to be where your users are
  • How much should it cost? Benchmarks for key costs you should be tracking.

Resources mentioned in this episode:

The 2015 Startup Muster Report

9 Steps To Building A Must-Have Pre-Launch App Landing Page

How To Craft A Killer Content Strategy For Your App

10 Most Popular App Analytics Platforms

The Social Media Playbook For App Developers

How To Get Key Influencers To Rave About Your App

40 Mobile App User Acquisition Tactics For The Broke And Desperate

Launch Hack: How To Get 100,000 Downloads In A Month

The Complete Startup Marketing Plan Template For Never Ending Revenue

Enjoy the episode and let me know what you’d like me to talk about in the next one!

I’d also love it if you left us a rating and a review on iTunes :)

Where to go next

Listen to episode 5: The 5 App Metrics That Are Crucial To Your Success

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Logan Merrick is the co-founder and Director of Buzinga, as well as one of Australia's most recognised entrepreneurs, keynote speakers, investors and mentors. His writing on startups, technology and mobile marketing has been featured in The Australian, Business Insider, Startup Smart, Smart Company, and more.