10 Most Popular User Feedback Tools For Mobile Apps

How are you encouraging and collecting user feedback in your app?

Feedback is at the heart of business growth. Especially negative feedback. Sure it stings a little bit at first, but there are always gold nuggets buried in a negative review.

Even Bill Gates loves feedback:

“We all need people who will give us feedback. That’s how we improve.”
– Bill Gates  >tweet<



There are a tonne of ways to gain feedback and cultivate a community around your startup after your application has gained significant traction, e.g.:

  • Start an open forum/wiki for users to discuss hot topics around your app





  • Hold focus groups with loyal users and utilize user feedback tools



  • Create a hashtag to focus online discussion



  • Host a Google Hangout webinar



  • Etc.


      But what about if you’re just starting out? Let me ask you a question: If people AREN’T flowing to your app yet, and your user base ISN’T growing exponentially, how can you expect people to use a forum to talk about your app? That’s right, they won’t. So how then can we encourage our users to provide feedback? Here are 10 tools you can use to generate meaningful and actionable feedback from your users: Bonus: 5 Free Ways To Get Real Users To Test Your App

1) Helpshift

HelpShift-User-Testing-&-Feedback Helpshift is an easy to use, all encompassing feedback tool that helps mobile app developers extract real user feedback. They’re positioned as an in-app customer support platform that enables you to make improvements to the user experience, drive higher ratings and increase retention. Features:

  • Live in-app communication with your users



  • In-app searchable FAQ’s



  • In-app notifications and push notifications



  • Automated surveys



  • Prompt users to review your app on the App Store



  • Web based agent dashboard to manage user satisfaction and keep track of feedback



  • Supports: iPhone, iPad, iPod and Android apps


      Pricing: Starting anywhere from $20/mo for 20,000 users and 2 agents, up to $500/mo  for 500,000 active users and 3 agents. For additional agents – $195/agent/mo. Reader note: “Logan, Great post! One thing you might want to add. Helpshift recently added a Free Forever Developer plan for apps under 10K MAU. New apps without revenue need feedback the most.” – Taylor Miles Miscellaneous: 30 day free trial, no credit card required. (I’m a sucker for free trials!) Check it out >  

2) Apptentive

Apptentive-user-feedback-tool Apptentive have built their business and reputation around helping tech-startups connect with their mobile audience to “share the love”. They also host one of my favourite blogs – definitely worth following. Features:

  • Drive 5 star reviews with in app notifications



  • In app live messaging with your users



  • Run in app surveys



  • Insights and analytics



  • Manage conversations



  • Admin dashboard



  • CRM integration – turn your app into a sales platform



  • Supports: iOS and Android app development


      Pricing: Starting FREE for 1000 interactions, 2 agents and 1 concurrent survey, $49/mo for 15,000 interactions, 5 agents and 2 concurrent surveys, all the way up to $299/mo for unlimited interactions, unlimited agents and unlimited concurrent surveys. And custom plans for enterprises. The smaller plans come with fewer features. Miscellaneous: 30 Day free trial. Out of all these services I have always been attracted to Apptentive. A great brand mixed with good pricing structure and incredible features…you can’t go wrong. Check it out >  

3) Email

Email-user-feedback This isn’t really a product or service. It’s a personal recommendation from myself. Always include an email feedback option for your users to avoid negative feedback on the App Store/Google Play. It’s a simple implementation and doesn’t cost much. Throw in to a position where it’s easily accessible, E.g. Sidebar, settings screen, etc. I wouldn’t rely on email feedback alone, as your primary feedback solution. But it’s a must have either way. If you haven’t already, ask your app developer to implement an email user feedback function.  

4) Instabug

Instabug-user-testing-app Let users tell you where the bugs are, directly, rather than finding negative reviews on the App Store/Google Play. I think you’re probably starting to realise that a great deal of this exercise is about quarantining negative feedback (where no one can see it). Bugs are a fact of life – how we deal with them is up to us. Features:

  • In-app feedback



  • Bug reporting



  • Team collaboration



  • Crash reporting



  • Statistics



  • Admin dashboard



  • Integration into bug tracking tools



  • Support – iOS and Android application development


      Pricing: The first tier is free, which gives you 2 agents for 2 apps. The second tier is $49/mo for unlimited agents and unlimited apps. Then there’s a custom plan. Miscellaneous: 14 day free trial – not as good as a 30 day trial right? Check it out > Related article: 10 Most Popular Push Notification Services  

5) HelpStack

Help-Stack-mobile-customer-service-tool This is an open source help desk for iOS and Android app development. You know what that means right? It’s free. And in the world of software, free is often good. Features:

  • User issue reporting/in-app feedback



  • Real time in-app chats with users



  • Users can attach screenshots from their experience to help fix issues quicker



  • Automatic device and app info capture with every message



  • In-app FAQ



  • Customisable user interface



  • Support – iOS and Android app development


      Pricing: Free, free, free… Miscellaneous: Well it’s free, and it’s owned by Happyfox, so you know it’s good. Check it out >  

6) User Voice

Uservoice-mobile-app-feedback-tool  Positioned as a customer service solution, User Voice gives you a scalable solution for great in-app support and churn reduction. Features:

  • Reply directly via email



  • Export to excel



  • Ticketing system



  • Contextual awareness – app, user, phone, page details to assist in finding and fixing bugs



  • Team motivation tools (leaderboard, etc.)



  • Analytics dashboard



  • FAQ’s



  • Supports – iOS & Android apps developers


      Pricing: Free for one agent, $20/mo per agent with limited functionality, $55/mo per agent with added functionality, and $95/mo for full functionality. They also provide annual deals (pay upfront for a modest discount). Miscellaneous: This is a great option for the little guy with big hopes – start with the Free subscription. Check it out >  

7)  Do you want real video reviews of your app by real people? User Testing is unique to all of the above (and below) services because it puts your application in the hands of real people from around the world, testing your application. See and hear where your users are getting stuck and why they leave. This is great for pre-release user feedback. Features:

  • 15 Minute video with audio commentary by real people using your app



  • Choose your target audience



  • Results in an hour



  • Test on computers, phones and tablets



  • Do it yourself or get them to set it up for you



  • Supports – iOS & Android applications development


      Pricing: $49/video, or $225/mo for startups and $1250/mo for enterprise apps. Miscellaneous: This is a great way to rub out any silly user experience mistakes or overlooked complications in design before releasing your application to the public. Check it out > Related article: 10 Most Popular Mobile Payment Gateways  

8) Survey Monkey

Survey-Monkey-for-app-reviews Have you heard of Survey Monkey before? They’re an online survey solution that helps you get feedback quickly. At the time of writing this they are about to release their new SDK (software development kit) for mobile integration. How it works:

  1. Create a feedback survey to answer the most important questions about your app



  • Integrate the SDK into the code



  • Get real time feedback



  • Automatically prompt happy users to rate your app


      Pricing: Pricing for the mobile SDK hasn’t been released yet. However, all in all the Survey Monkey plans are very competitive, starting FREE for 10 questions and 100 responses, and up to $65/mo for unlimited questions, unlimited responses, custom logos, multiple agents, etc. Miscellaneous: This is a good service to keep an eye on – I certainly will. But don’t hold your breath, Survey Monkey hasn’t disclosed a release date just yet. Check it out >  

9) AppStark

App-Stark-beta-testing-tool Besides their awful name, AppStark is actually a good service. Their focus on community can be the difference between growth and exponential growth. Features:

  • Chat with users



  • Admin dashboard



  • Analytics


      Pricing: $10/mo for 1 app or $47/mo for 5 apps. Miscellaneous: 30 day free trial and no credit card required. And they have a refund policy – 100% money back guarantee! Note: These guys are early in their development. Check it out >  

10) Neemware

Neemware This service helps you collect feedback from your users by prompting them with the right questions at the right time. The average response rate is 32% which is fantastic. Features:

  • In-app questions – automatically pushed



  • In-app feedback system


      Pricing: Not displayed on the site…which is a bit annoying! Miscellaneous: This service is in Beta mode at this stage so if you feel like helping a fellow app development company by being a part of their development then this is a good choice. Check it out > What other ideas do you have for collecting user feedback?

Where to go next

5 Free Ways To User Test Your App How To Get Crystal Clear On Your App User

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Logan Merrick is the Co-Founder and Director of Buzinga. He brings a Marketing approach to every project by overseeing UX design, Co-ordinating market research, and consulting on core components of the launch. Connect with +Logan Merrick on Google+
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  • Lisa Abbott

    Thanks Logan. I’d like to add Wootric to this list. We offer our in-app Net Promoter Score (NPS) feedback system on mobile. Wootric’s Free Plan includes unlimited surveys, NPs score, and the ability to respond to customer feedback.

  • Janet Davies

    If you’re developing a web-app, I’d definitely consider taking a look at Feedback Lite (

    It has an extensive feature list and offers businesses of all shapes and sizes a suitable price point. We’ve been using Feedback Lite for approximately 7 months now and it’s proven great value for money for us.

  • TaylorMiles

    Logan, Great post! One thing you might want to add. Helpshift recently added a Free Forever Developer plan for apps under 10K MAU. New apps without revenue need feedback the most.

    • Logan Merrick

      Thanks Taylor, and great observation – game changers ;)

      • TaylorMiles

        Thanks for the update. I’m curious have you guys evaluated something like The Most Popular Mobile SDK’s ?

        • Logan Merrick

          We haven’t had any requests for that from our readers just yet. Keep in mind that our readership is mostly entrepreneurs without technical expertise. They are looking for non-technical information (marketing, strategy, etc.) that they can implement right now. I’m interested to hear more though, you reckon there’s merit in that topic?