How To Build A Solid User Engagement Strategy

Acquiring new users can be expensive and the cost per user is on the rise.

So what’s more important than acquiring new users, or where’s a better place to start? Increasing the value of your existing user-base.

By retaining users for a longer time span you can increase the LTV (Long Term Value) of each user.

LONG TERM VALUE = PROFIT

For more information on User Acquisition Strategy check out this post.

Now, let’s look at a strategy that you can use to increase the ULTV (User Long Term Value).

Retention through user engagement strategy

The quickest and easiest way to increase ULTV is by:

Keeping the users coming back into the app, and;
Getting them to take the actions that either get you more users for free (e.g. share to Facebook or give a 5 star rating) OR makes money directly, like in-app-purchases, etc.

Introducing Advanced Push Notifications

User Engagement Platforms like Appoxee let you custom tailor and schedule automated push notifications to engage users.

The idea is to get users to take certain actions, be it open the app, make an in-app-purchase, share to Facebook or rate the app on the App Store.

Here’s my favourite part about push notification strategy – we can see:

A) What demographic returned the best response to our messages;

B) At what time we got the highest response rate, and;

C) How many responses came from each location, etc.

Marketers love this stuff because they can measure and target their efforts to optimise for a higher user engagement rate.

Behaviour-based notifications

In addition to time-based pushing notifications we can also push messages to people based on their behaviour, actions they take or actions the have taken.

For example, Joe opens the app for the 5th time which indicates to us that he’s enjoying the app.

Well, if he’s enjoying the app then maybe he’d like to rate it? So we send him a notification to rate the app on the App Store/Google Play.

Or if Joe has already rated the app then perhaps we could encourage him to share it on Facebook as well.

Can you see how easy it is to get creative with user engagement strategy?

For another tip on user engagement strategy check out this post on 3 Quick A/B Split Tests To Double User Engagement.

If you have any cool ideas for how you could implement this strategy into your own app please post your suggestions below.

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Logan Merrick

Logan Merrick is the co-founder and Director of Buzinga, as well as one of Australia's most recognised entrepreneurs, keynote speakers, investors and mentors. His writing on startups, technology and mobile marketing has been featured in The Australian, Business Insider, Startup Smart, Smart Company, and more.