Outsourcing App Development Overseas

Here’s one I haven’t really touched on yet, and to be honest, I have been avoiding it because of the many complications that come with this subject.

But as many of you ask about this, I thought it best that I tell you the truth about outsourcing, directly from a mobile app developer himself.

Found this little picture on the website of a fellow mobile apps developer. I thought it should be shared around.

There’s no such thing as dipping your toes in…

Firstly I would like to heed people from simply jumping online to find a developer to create their million dollar business. Believe me, if it was that easy then everyone would be doing it and we would all be millionaires.

However, that’s not the case.

“In fact, did you know that the vast majority of mobile apps fail to become successful?”

I’m not going to wholly dedicate the failure of all apps in the world to overseas outsourcing. But I will say this: I don’t see a lot of successful apps being developed at the budget of an average Australians weekly income… Strange coincidence you say?

Not so. Let me explain.


Successful apps come from people who are passionate about the individual projects. And at this point I can honestly tell you that overseas developers tend to lack that passion.

Not 100% of the time, and I’ll talk about that later, but the vast majority of overseas mobile app developers don’t have that spark that you have, and that can make it incredibly difficult to work with. Trust me, I’ve tried…

On that topic, I can honestly say that the majority of my projects, and certainly my personal projects, are developed overseas by my own mobile app developers. By that, I mean the teams that we have built through Buzinga.

“Building a development team overseas is like building a whole business overseas”

And let me tell you upfront, it was a very expensive and time consuming exercise that more than consumed any spare time I had as I was trying to run a business AND build an amazing mobile app development team at the same time.

Failure, after failure, after failure…

It came down to making a lot of mistakes, which inevitably costed me a lot of money upfront. Hiring the wrong people, paying too much for small jobs and not knowing what I should have been looking for.

Today, my team consist of a number of battle-hardened, ex-San Francisco big shots positioned all over the world drawn together by my in-house team in Melbourne, Australia.

My teams have literally developed apps that have each made MILLIONS in revenue! I think that’s pretty cool.

“So…were these guys easy to find? Hell no!”

But was it worth it? Yes. Because I produce a lot of apps and have always got a minimum of 10 being developed at a time (personally and through Buzinga), it was a worthwhile investment.

However, if I was only getting into the industry, to develop one app to start with, on a limited budget, I wouldn’t bother…

Trust me, you’ll blow more money if you try to outsource app development than if you get a company here in Australia to do it for you.

With a dedicated development team, you will get proper advice around Marketing, IP protection, best development practices, and if you pick the right team you may even learn how to do it yourself one day.

Keep this in mind an feel free to post any questions below.

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Logan Merrick is the co-founder and Director of Buzinga, as well as one of Australia's most recognised entrepreneurs, keynote speakers, investors and mentors. His writing on startups, technology and mobile marketing has been featured in The Australian, Business Insider, Startup Smart, Smart Company, and more.
  • Hardik

    According to me outsourcing never fails if you select proper team. Almost 50% of Asian companies over promise and don’t deliver . Outsourcing is best option when
    1)you don’t have enough resources
    2)Urgent project and no time to hire new resources and a technical lead to guide those resources
    3)Some projects have tight budgets which requires the project to be outsourced to some company located in developing countries.
    4)Outsourcing to some Asian companies is also cost effective.

    I would say that its about choosing a right company and right partners. Many big giants in US also outsource their projects. Some projects are indirectly outsourced where local company gets the projects and then outsource it to other companies.

  • Amber Miller

    Outsourcing app development overseas is mobile app development that will always end in failure…ALWAYS.

    • I don’t agree with you. I will admit that outsourcing overseas is perilous, and I wouldn’t recommend it, but there have been some successes in the past.

  • Krish

    Your post has given very valuable informations,keep posting the same informations like this always.

    • I think I might change it up a little sometimes ;)