Generating leads and real startup revenue

How To Generate Leads & REAL Business Revenue, From Disruptive Marketing Agency Social Garden | Pollinate Melbourne

George Glover is Co-Founder and COO of Social Garden, a disruptive marketing agency that is shifting lead generation activities to better reflect the buyer’s journey, and generating massive profits for their clients as a result.

Customer acquisition is directly tied to your revenue-generating capabilities, and is something that Australian startups struggle with every year.

We invited George to speak at Pollinate Melbourne: Marketing & PR Recipes For Visionary Startups in June 2016 about how startups can apply lean, measurable customer acquisition strategies to generate real business revenue.

In this presentation you’ll learn:

  • What the marketing funnel looks like in terms of ‘Cost Centers’ and ‘Profit Centers’
  • Where to start when building brand awareness and generating leads for your startup
  •  Marketing automation hacks: How a 1-person team can 10X their marketing output.

Download presentation slides

Don’t miss the next Pollinate Melbourne event: Avoiding Failure From Ideation To Commercialisation, coming up in September!

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Logan Merrick is the co-founder and Director of Buzinga, as well as one of Australia's most recognised entrepreneurs, keynote speakers, investors and mentors. His writing on startups, technology and mobile marketing has been featured in The Australian, Business Insider, Startup Smart, Smart Company, and more.
  • Really such a fantastic article. i appreciate it. thanks….Logan Merrick !

  • If your marketing strategy targets the right audience then you can generate leads. Your presentation should be more effective to get leads.

  • Generating leads and real business revenue aren’t simple task. It requires lots of marketing experience and latest marketing techniques. I have noted down few valuable points from this great post. @merric your post is showing your dedication and hard work. Thanks for sharing it.

  • davidtayo

    Thanks for sharing valuable post and hope that it help a lot for various start ups and business..