product to market

Smarter Ways To Take Tech Products To Market In 2016 | Pollinate Melbourne

Joe Hanna is the Co-Founder and CEO of xLabs, a truly revolutionary eye/gaze and head tracking software that requires only a laptop webcam to collect valuable data.

In this presentation at Pollinate Melbourne: Marketing & PR Recipes For Visionary Startups in June 2016, Joe shared with us smarter ways to take tech products to market in 2016.

In this TEDx style presentation, you’ll learn:

  • How xLabs validated market demand for their first-of-its kind technology
  • The 5 steps to a successful ‘go to market’ strategy
  • Key insights into soft launching tech products and iterating quickly

Download presentation slides

Don’t miss the next Pollinate Melbourne event: Avoiding Failure From Ideation To Commercialisation, coming up in September!

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Logan Merrick is the co-founder and Director of Buzinga, as well as one of Australia's most recognised entrepreneurs, keynote speakers, investors and mentors. His writing on startups, technology and mobile marketing has been featured in The Australian, Business Insider, Startup Smart, Smart Company, and more.