How Suppertime Rebranded As Foodora

Learn How Suppertime Successfully Rebranded And Relaunched As Foodora | Pollinate Melbourne

Charlotte Rijkenberg is the Australian Marketing Manager of international food delivery app Foodora.

We invited her to speak at Pollinate Melbourne: Marketing & PR Recipes For Visionary Startups, in June 2016 to share with us how Suppertime executed a complete rebrand when it was acquired by its international rival, Foodora.

In this presentation, you’ll learn:

  • How Foodora uses creative marketing campaigns to set itself apart from close competitors in the food delivery space
  • How the team reversed millions of dollars worth of Suppertime media in ONE MONTH.
  • The 3 key pillars to to a successful relaunch strategy for a tech product

Download presentation slides

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Logan Merrick is the co-founder and Director of Buzinga, as well as one of Australia's most recognised entrepreneurs, keynote speakers, investors and mentors. His writing on startups, technology and mobile marketing has been featured in The Australian, Business Insider, Startup Smart, Smart Company, and more.