35 game changing books to succeed in life and business

35 Game Changing Books That Will Help You Become A Boss At Life

I read a lot.

I believe that as human beings, we should be constantly learning and striving to better ourselves.

And as a ‘game changer’, you have so much unknown territory ahead – You must be a master of all trades, with the ability to adapt to unknown and changing circumstances.

‘Constant learning’ is actually the number 1 predictor of startup success, and reading regularly is one of the best ways to make sure you’re doing it.

Reading has been so valuable for my personal and professional growth over the last few hectic years, building and scaling Buzinga from the ground up.

That’s why I’ve put together a list of the books I found most valuable beginning my startup journey.

Some are classics that have been around for decades, while others are little-known gems that I try and get everyone to read!

I’ve ordered them under the categories that will be most important for you on your startup journey:

  1. Books to get you fired up and inspired
  2. Books for personal mastery (improving your personal skill set)
  3. Books for effective time management
  4. Books to master sales and communication

See also: How To Google Better And Become A Learning Machine

Let’s get into it, you’ve got a lot of reading to do!

Here’s a list of books to read before starting a business.


This is where every entrepreneur should start, especially if you need that extra push to take the plunge of leaving your desk job!

You won’t be able to walk away from these books without a sense of purpose and HUGE drive to succeed.

Start With Why by Simon Sinek

start with why book cover

Founders At Work by Jessica Livingston

founders at work book cover

The Founder’s Dilemmas by Noam Wasserman

founder's dilemmas book cover

Escape From Cubicle Nation by Pamela Slim

escape from cubicle nation book cover

The 4 Hour Work Week by Tim Ferris

the 4 hour work week book cover


Made To Stick by Chip Heath and Dan Heath

made to stick book cover

Bold by Peter Diamandis and Steven Kotler

bold book cover

Living an Exceptional Life by Jim Rohn

the art of exceptional living book cover

You, Inc. by John McGrath

you, inc book cover

2. Personal mastery

These books are incredibly valuable for improving your general skill sets, enabling you to make smarter, more strategic business decisions.

They’re full of actionable takeaways on everything from marketing, sales, data analysis, growth tactics, and personal branding.

The lean Startup by Eric Ries

the lean startup book cover

Revenue Disruption by Phil Fernandez
revenue disruption book cover

Lean Analytics by Alistair Croll and Benjamin Yoskovitz

lean analytics book cover

The Art Of The Start by Guy Kawasaki

the art of the start

The Power Of Habit by Charles Duhigg

The power of habit book cover

Become a Key Person of Influence By Daniel Priestly

become a key person of influence

What Rich People Know And Desperately Want To Keep A Secret by Brian Sher

what rich people know and desperately want to keep secret book cover

Mindset by Carol S. Dweck

mindset book cover

Secrets Of The Millionaire Mind by T. Harv Eker

secrets of the millionaire mind book cover

The E-Myth by Michael E. Gerber

the e-myth book cover

Think and Grow Rich by Napoleon Hill

think and grow rich book cover

3. Time Management

The one thing I consistently hear the most from startup founders is ‘I don’t have enough time’.

These books will show you how to manage your time most effectively – how to prioritise the things that are most beneficial to your business and boost your productivity.

The One Thing by Gary Keller

the one thing book cover

No BS Time Management For Entrepreneurs by Dan Kennedy

no BS time management for entrepreneurship - book cover

Essentialism: The Disciplined Pursuit Of Yes by Greg McKeown

essentialism: The disciplined pursuit of yes

The 7 Habits Of Highly Effective People by Steven Covey

the 7 habits of highly effective people book cover

The Entrepreneur’s Guide To Getting Your Shit Together by John Carlton

the entrepreneurs guide to getting your shit together book cover

4. Mastering sales and networking

So much of running a successful business is in effective communication.

These books give you invaluable best practices for making important connections, selling anything, and how to present your ideas to get what you want, more often.

The Art Of The Pitch by Peter Coughter

The art of the pitch book cover

Never Eat Alone by Keith Ferrazzi

never eat alone book cover

To Sell Is Human by Dan Pinkman

to sell is human book cover

Purple Cow by Seth Godin

purple cow book cover

The Little Red Book of Sales by Jeffrey Gitomer

little red book of selling book cover

Pitch Anything by Oren Klaff

pitch anything book cover

The Ultimate Sales Machine by Chet Holmes

the ultimate sales machine book cover

How to Win Friends And Influence People by Dale Carnegie

how to win friends and influence people - book cover

80/20 Sales and Marketing by Perry Marshall

80/20 sales and marketing book cover

SPIN Selling by Neil Rackham

spin selling book cover


Got any other books you think should be on the list?

Drop me a comment below! I might have read it…

Where to go next:

16 Must-Have Free Tools For The Startup Hustler

5 Lessons Every Startup Entrepreneur Must Learn

How To Google Better And Become A Learning Machine

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Logan Merrick is the co-founder and Director of Buzinga, as well as one of Australia's most recognised entrepreneurs, keynote speakers, investors and mentors. His writing on startups, technology and mobile marketing has been featured in The Australian, Business Insider, Startup Smart, Smart Company, and more.