how to turn high value app users into screaming brand evangelists

How To Turn Loyal App Users Into Brand Ambassadors

This is a snippet taken from a guest post I did for the great team over at Apptentive…Click here to read the full post!

With retention currently a pressing issue for most app developers, there is increasing focus on engaging customers so they become higher value and more profitable.

The easiest way to increase your app’s retention is to increase the lifetime value (LTV) of your customers, making them more loyal, sticky, and profitable.

The aim is to nurture all your customers so that as many as possible convert into “power users.”

Your ‘power users’ are your perfect customers.

They complete the actions that are important to you, open your app frequently, and spend a lot of time (and/or money) once they’re inside your mobile app experience.

So, once you’ve done the hard lifting and have a group of high loyalty users, how can you leverage them to attract more people like them?

It might seem tough, but there is a way to turn a group of highly valued customers into brand evangelists.

Developers are missing out on a significant revenue opportunity if they aren’t using their existing customers as an acquisition channel.

After “general browsing” on the app store, recommendations from friends and family are the most common way people discover and download new apps.

In this post, we explore five effective strategies to take your high-value customers to the next level and build customer loyalty: brand evangelists who will spread word of mouth about your product (free, organic marketing—the best kind!).

  1. Loyalty programs and rewards
  2. Incentivised sharing and referrals
  3. User-generated content
  4. Customer service
  5. Easter eggs

Ready to dive into those 5 strategies? Click here to read the full post.

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Logan Merrick is the co-founder and Director of Buzinga, as well as one of Australia's most recognised entrepreneurs, keynote speakers, investors and mentors. His writing on startups, technology and mobile marketing has been featured in The Australian, Business Insider, Startup Smart, Smart Company, and more.