THE BEGINNERS GUIDE TO
Mobile App Marketing
Written by Logan Merrick
A crash-course in positioning, promoting and growing your mobile application.
This is the most extensive and comprehensive introduction to app marketing available.
Why I wrote this guide
In my experience I’ve found that most people don’t have a clear idea of where to start with marketing their application. Would you agree?
This publication is written and designed as a crash-course in app marketing.
It’s designed to give you the fundamentals of app marketing so that you can take that knowledge and apply it in the real world – on your own project, business or startup.
How this guide should be used
It’s not intended to teach you about each individual tactic (Facebook, website, advertising, etc.) but rather to give you the understanding of marketing that most business people don’t have and never learn.
It’s designed to give you the edge of your competitors.
By showing you the process of setting up the foundations of an effective campaign you’ll be able to execute on your marketing strategy with precision.
App Marketing is no different to online marketing, or even physical marketing at that, for almost any other product.
GET CRYSTAL CLEAR ON YOUR USER
In order to design a solution you first need to understand the problem. Who’s experiencing the problem. How does the problem occur? Why is that a problem? Get to know the problem and then we’ll focus on the solution.
Hone your strategy
This is the offer(s) you use to attract your audience. It’s largely based on market research and the analysis of your ideal customer. What do you have that they want, and what words do you use to express that?
SET UP YOUR MARKETING TACTICS
The mediums you use to find your customers (e.g. Facebook, etc.) and the way you engage with them. This is all about making them take the actions you want them to take. It influences the price you charge, etc.
DEFINE YOUR PRODUCT STRUCTURE
The structure is the product logistics. What is the product and how does it work. It’s the difference between a physical book and an ebook. Or a brochure and a website. The structure you choose for delivering your product will greatly determine your position in the market.
YOUR CONTROL FRAMEWORK
The control you have over your business and it’s development comes down to the data you collect about the performance of your product, and the way you choose to use that data. I’m going to give you examples for what data to collect and then how to use it to push your product forward.