Ice Effex is an innovative mobile app that uses image distortion facial-recognition technology to give users a shocking insight into how they’d look as an ice addict.
With ice related crime and addiction more than tripling in regional Victoria in 18 months, the motivation to build this application was to design a proactive educational experience for youths across the world by showing them what they’d look like with heavy use of methamphetamine.
‘We need to combine the two things all teenagers love: taking selfies and using technology,’ Ice Effex pioneer Hayden Cooke said. ‘Hopefully the image of themselves damaged will be seared in their brain if they’re ever out and offered ice,’ he said. ‘If you see the effects on someone else you can easily disassociate yourself from that. But to actually see yourself in that way, hopefully that makes a difference,’ Mr Cooke added.