BlueScope’s mobility journey in ANZ began under the new IT leadership of CIO, Larry Howard, in 2012.
Larry’s focus on digital innovation became instrumental in the collaboration between BlueScope’s IT and Logistics Safety teams. Together, they formulated the idea of creating a product that was accessible 24/7 on major smartphone devices, and would ensure the safety of their employees, BlueScope’s partners and the products they transport.
Having never ventured into the mobile space before, Bluescope opted to explore mobile partnership opportunities.
“We needed a partner that understood our goals as well as how the industry worked. When first meeting the Buzinga team they were upfront that their success is solely dependent on our success. This couldn’t be displayed any clearer than their actions and commitment to our project.” Ben Scollary, Innovation at Bluescope.
“During our time so far with Buzinga we’ve experienced a unique engagement and delivery process, the ability to understand our complexities and work with or challenge them for the greatest value, assistance in delivering a successful marketing strategy. Buzinga have built a rock solid reputation as a vendor with their brilliant robust processes and attention to detail.”