Most apps launch on the app store to crickets.
Skeptics of marketing hide their thinly veiled criticism by saying “You don’t need marketing if you have a great product. Build something engaging and the users will come.”
We know this isn’t true.
There are over 1.4 million apps on the iOS app store alone! You might have the next Uber on your hands, but it wouldn’t matter cause no one will know you exist.
In reality, marketing is the single biggest determinant of how much revenue your app will make.
Your business will only grow as fast as you can onboard new clients. And you will only onboard new clients if you ‘do’ marketing.
Introducing: The 5-Part Crash Course In App Marketing
This is the new way of digital marketing: You won’t see any expensive and ineffective TV, print and radio ads here.
These are lean, creative and measurable marketing tactics. You’ll be using multiple online channels to target the customers that will be of most value to you.