To read about the event, click here.
If you’re unsure as to how the Uber business model works, a city is appointed a General Manager and pretty much told to build a billion dollar company in that city.
If they can’t do it, they’ll find someone else who can.
So the question stands, how did Uber become a $50billion dollar company?
The answer lies in DATA! Understanding how to use your data to make business decisions is critical to business success today, and that’s why we wanted to get Matt Denman from Uber to share his insights with us at Pollination.
Now, I thought I was passionate about data until I met Matt…
Matt is the city lead for Uber, starting in April 2014 as the Operations and Logistics Manager when Uber was in around 90 cities.
Just over a year later, Uber are now in over 300 cities and valued at $50Billion, making them the fastest startup to reach such a phenomenal valuation.
Matt has also co-founded a restaurant in North Melbourne and was a management consultant at Deloitte.
Matt shared with us his passion for data or business data analysis, giving us an exclusive insight into the day-to-day operations of working at Uber.
Every decision made at Uber is based on data, stating that “Uber isn’t a taxi company, it’s a data company.”
The goal for Uber isn’t to use data to just improve transport for their own fleet, but to share their data with the whole world to make transport a smoother process.
Matt revealed that his morning ritual, whilst most of ours is opening Facebook, is opening the Uber data dashboard with ecstatic anticipation to see the KPIs hit around the world.
Key takeaways included:
- EVERYONE SHOULD BE A DATA ANALYST
- DATA IS EVERYWHERE
- 100 year old companies have no where near as much data as Uber has collected in the last year alone.
- GO DATA
Press play to watch the the presentation, it goes for around 20 minutes.
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