More of a visual person? Watch this episode with slides on Youtube.
In this episode I’m talking about customer acquisition strategies – how you can pull customers in to get a steady stream of app downloads.
To do this I’m focusing on the biggest and most successful apps in the world, with millions of active users.
BUT, I’m going to go deep into how they got their first 10,000 users.
The origin stories of those apps show pretty humble beginnings in unlikely places, with unlikely first users!
- Angry Birds
- Candy Crush
- Fruit Ninja.
You may be able to adapt the viral acquisition strategies they used to reach the tipping point of mass user adoption!
Resources mentioned in this episode:
Halfbrick House’s viral video for Fruit Ninja:
Hope you enjoy the episode! Please tell me what you think in the comments!
I’d also love it if you left us a rating and a review on iTunes :)
Where to go next
Listen to Episode 1: How To Estimate Market Size And Validate Your App Idea